Use of the Lever for Change logo

We encourage you to use our logo in your print and digital materials to highlight our partnership. When using our logo, we ask that you:

1. Respect our visual identity guidelines below.
2. Ensure that our logo appears clean and legible.
3. Provide a hyperlink to Lever for Change’s website (www.leverforchange.org) when you use our logo online.
4. Seek our input for any non-approved uses of the logo or the Lever for Change name.
5. Send us links to your materials that use our logo for our records (email preferred).

The Lever for Change brandmark is a symbolic visualization of forward motion and interactivity.

Please ensure there is an appropriate amount of space between the logo and any other graphic elements such as text, illustrations, and borders. The minimum recommended safety area is equal to the width of the letter "C" in our logo. Whenever possible, allow even more space around the logo.

You can find full color, black, white, and dark blue versions of our logo in JPG and PNG formats to download at the link below.

Download Logo Files

Lever for Change Colors

Our colors are shades of blue and green. The color blue represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. The color green is associated with freshness, growth and balance. Because it is associated with the environment, the color Forest Green is frequently used in designs that support the earth and its ecosystem. Here are specifications for these colors in print and electronic display.

Use of the Lever for Change Name

If Lever for Change's name is to appear in print (whether near the logo or not), please use our full name: Lever for Change. Please do not shorten or abbreviate the name to "Lever" or "LFC."

When referring to Lever for Change's relationship to the MacArthur Foundation, please use "a nonprofit affiliate of the John D. and Catherine T. MacArthur Foundation."

We encourage you to provide a hyperlink to Lever for Change’s website (www.leverforchange.org) or to print the web address near our name.

Boilerplate Language About Lever for Change

If you would like to include a boilerplate text describing Lever for Change in your materials, please use the following text:

Lever for Change is a nonprofit donor advisor that connects funders with bold solutions to the world’s biggest problems—including issues like racial inequity, gender inequality, lack of access to economic opportunity, and climate change. Using an inclusive, equitable model and due diligence process, Lever for Change creates customized open call challenges and other tailored funding opportunities. Top-ranked teams and challenge finalists become members of the Bold Solutions Network—a growing global network that helps secure additional funding for as many applicants as possible, amplify members’ impact, and accelerate social change. Founded in 2019 as a nonprofit affiliate of the John D. and Catherine T. MacArthur Foundation, Lever for Change has influenced over $2.2 billion in grants to date and provided support to more than 500 organizations. To learn more, visit www.leverforchange.org.

Social Media

To engage with Lever for Change on social media, please follow the accounts below and tag us in your posts.

• LinkedIn
• Facebook
• Instagram
• Youtube

For More information

To keep up to date with news from Lever for Change, including updates about our Challenges and Bold Solutions Network members, visit our website and subscribe to our newsletter.